The New Working Class: how to win hearts, minds and votes is the first book by Claire Ainsley. Until April 2020, Claire was Executive Director of the Joseph Rowntree Foundation. She led JRF’s work on the social and political attitudes of people on low incomes, and chaired the task group of JRF’s strategy to solve UK poverty. Previously she worked for the Transport & General Workers’ Union and in government policy and communications. In April 2020 she joined the Leader of the Opposition, Keir Starmer’s office, as Director of Policy.
The book is written in a personal capacity, drawing on research funded by JRF.