About the author

The New Working Class: how to win hearts, minds and votes is the first book by Claire Ainsley. Claire is Executive Director of the Joseph Rowntree Foundation. She leads JRF’s work on the social and political attitudes of people on low incomes, and chaired the task group of JRF’s strategy to solve UK poverty. Previously she worked for the Transport & General Workers’ Union and in government policy and communications.

The book is written in a personal capacity, drawing on research funded by JRF.